Confectionery Live partners with FMCG Gurus again

We are delighted to announce that FMCG Gurus will be partnering with Confectionery Live again for the second edition, serving as a key knowledge partner to deliver crucial insights and information into the confectionery market.

Following on from the success of the first edition, Confectionery Live is now established and in a good position to act as a platform for those working in the confectionery industry not only to engage and connect with one another, but also to learn about the issues facing the sector and how we can best address them.

The second edition of Confectionery Live will have a strong focus on sustainability and the many forms it takes within the confectionery market, as well as exploring ethical and lasting supply chains under our theme ‘Sustainable. Ethical. Lasting.’

Knowledge partner FMCG Gurus are a market research company providing key consumer insights by analysing data to understand consumer habits and motivations in the fast-moving consumer goods industry.

For producers, understanding the purchasing habits and motivations of consumers is important now, more than ever, as a growing generation of younger consumers demand sustainable and better-for-you products.

As part of the knowledge partnership, FMCG Gurus Data Analyst Eleanor Johnson will be delivering a session on health consciousness in confectionery, looking more specifically at how confectionery brands can appeal to health conscious consumers while, importantly, not compromising on taste and nutrition.

“We’re delighted to be partnering with Confectionery Live for the second edition, and we’re really looking forward to providing our insight once again,” said Will Cowling, Marketing Manager at FMCG Gurus. “Confectionery Live is well placed to address the challenges facing the industry with a renewed focus on sustainability, durability and ethical supply chains.”

“FMCG Gurus are a valuable knowledge partner to have and will be on hand to share important market insight,” added Jon Pittock, Publisher, Hand Media. “International Confectionery is well attuned to the needs of the market and we felt it was important to continue that theme with our next edition of Confectionery Live.”

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